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Online Promotion Methodology That Works!
e-Promotion Methodology

Specifically geared for Internet based projects, this framework provides a structured guide to promoting on-line applications, tracking campaigns and analyzing the results for further action.

For systems development see our Project Methodology.


e-Promotion Methodology Overview

Plan

Ensure the promotion objectives are alligned with the objectives of the organization. Define the scope and goals of the promotion. Confirm the promotions return on investment (ROI).

Promote

Perform both on-line and offline campaigns and processes to promote the organizations services and/or products.

Track

Implement processes to track the results of your promotion.

Analyze

Provide a mechanism to analyze the success of the promotion. Refine the promotion based on the analysis.

Project Management

To ensure the methodology is followed, target dates are met, project scope is maintained and budgets are adhered to, roles and authority are clearly defined and efficient and effective tools are used to manage the project throughout.

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